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Event Strategy

TIPS AND BEST PRACTICES TO BOOST YOUR SOCIAL MEDIA AND EVENT MARKETING STRATEGY.

EXCEED YOUR EVENT OBJECTIVES AND DELIGHT ATTENDEES BY BUILDING A COHESIVE EVENT STRATEGY AND A SOCIAL MEDIA STRATEGY FOR EVENTS. THESE ARTICLES GIVE YOU THE ADVICE YOU NEED ACROSS YOUR EVENTS INCLUDING APPS, CONTENT, SOCIAL MEDIA, MOBILE MARKETING FOR EVENTS AND MORE.

Delight event attendees with a cohesive event strategy

Data-driven event marketing tips to show value and maximize ROI

Feb 5, 20193 min read

Data-driven event marketing tips to show value and maximize ROI

All marketers are under increasing pressure to produce a data-driven event by using data to justify their spend as well as prove their...

Making event security a win-win at your enterprise events

Jan 24, 20193 min read

Making event security a win-win at your enterprise events

Event safety and security are always on the minds of event organizers. From the physical security concerns of bringing together thousands...

Highlights from the 2018 event technology world so far

Aug 20, 20184 min read

Highlights from the 2018 event technology world so far

What are the top trends in event tech this year? Big brands are taking innovative approaches to provide attendees highly personalized...

Understanding the cost of mobile event apps

Aug 6, 20185 min read

Understanding the cost of mobile event apps

There are a lot of considerations that go into selecting the ideal event app provider for your brand, but budget and return on investment...

Why your mobile event strategy is central to your event strategy

Jun 12, 20184 min read

Why your mobile event strategy is central to your event strategy

Events are inherently mobile experiences. It makes sense that mobile technology has emerged as an essential component for creating...

12 steps to build your event’s social media strategy

May 28, 20185 min read

12 steps to build your event’s social media strategy

Before your event is even announced, you should be planning a social media strategy for promoting your event and engaging attendees...

It's time to rethink your event app strategy

Jan 17, 20182 min read

It's time to rethink your event app strategy

We've written a lot about the changes Apple made to its App Store Guidelines in mid-2017, and recently they made further changes that...

3 Tactics to Increase Engagement At Your Next Event

Jun 9, 20163 min read

3 Tactics to Increase Engagement At Your Next Event

As event marketers, attendee engagement is always top of mind. Whether you're planning a 2,000 person conference or a 20,000 attendee...

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