December 1, 2015 - The evolution in exhibitor services and what it means for trade shows.
For organizers of IAEE Expo! Expo!—the trade show and exhibition industry’s signature event—meeting increasing demands of both attendees and exhibiting sponsors are equally important. The value that exhibitors drive out of their participation is reliant on various factors including the contacts that they make, exposure for their company, and the leads and potential business that they return with.
Eventbase will be powering the official Expo! Expo! app, providing attendees with a mobile experience that will help them get the most out of the massive trade show. Additionally, we’re excited to be launching Expo Connect, a host of exhibitor tools aimed at boosting user engagement and helping exhibitors to connect with attendees in a more meaningful way.
Combining booth essentials like lead capture and retrieval with more enhanced exhibitor capabilities, Expo Connect is gearing up to change how exhibitors interact with attendees and there’s a myriad of ways it could be transformative for the trade show landscape.
Unprecedented exhibitor reach
With thousands of suppliers slated to exhibit on the trade show floor, navigating Expo! Expo! exhibition will be one of most daunting parts of the event for attendees. Likewise, sponsors are faced with the challenge of standing out and attracting the right visitors to their booths. This year’s app unleashes the power of location, incorporating a network of beacon devices to create beacon booth zones to help participating sponsors extend brand reach.
To find the right attendees, tags are included in users’ profiles to indicate interests, industry, and other pertinent information. Using beacon-enabled messages to detect nearby attendees with relevant tags, exhibitors can then get contextual content and notifications in front of relevant attendees walking by—empowering attendees to navigate the show more efficiently and enabling exhibitors to drive greater quality traffic.
Experiences that delight
Event technology is rapidly improving the attendee journey. Seemingly exhibitor-centric capabilities can still make an impact on attendees, helping them hone in on the suppliers most relevant to their business and removing the friction from typical event activities.
With the goal of maximizing user participation and engagement in mind, Eventbase is also innovating with a unique game that’s built into the Expo! Expo! app. Incorporating badges awarded to participants for completing set tasks, the game is a compelling way to drive certain behaviours such as prompting visits to specific exhibits. It’s a unique way to attendees
A more optimized and profitable show
Overall, these in-app tools and resulting business insights and data will help organizers at Expo! Expo! and other trade shows to optimize their event. Having the ability get a real-time understanding of attendee preferences is a powerful edge over competing shows. As an additional revenue generator, shows can opt to sell profile matching tags to exhibitors. And the greater exhibitor value translates to increased revenue and ROI.
Heading to Baltimore to attend Expo! Expo!? See Expo Connect in action on the trade show floor.
To download the official Expo! Expo! app go to www.myexpoexpo.com/mobile
