CONFERENCES & TRADE SHOWS
Consumer Electronics Show App
THE OFFICIAL CES APP WILL HELP ATTENDEES NAVIGATE THE EVENT WITH EASE AND MAKE THE MOST OF THEIR TIME AT CES.
CES won Best Event App at the 2020 Event Technology Awards
For 50 years, CES has been the launchpad for new innovation and technology that has changed the world. Held in Las Vegas every year, it is the world’s gathering place for people who thrive in the business of consumer technologies and where next-generation innovations are introduced to the marketplace. Attendees relied on the official CES app to help them get around, navigate the breadth of content and make the most of their time at CES.
CONFERENCES & TRADE SHOWS
The most recent iteration of the CES app marked a significant leap forward in providing attendees with an enhanced experience tailored to the massive scale of the event. With over 100,000 attendees from 150 countries and 4300+ exhibitors sprawled across 2.5 million square feet, the need for a robust mobile event app was paramount. The app's improved user interface, mirroring the website's navigation, streamlined access to essential features and content, ensuring attendees could efficiently navigate the vast offerings of CES.
One standout enhancement was the Discover screen, which served as a focal point for highlighting keynotes sessions and exhibitor recommendations. Notably, the rebuilt exhibitor recommendations feature, seamlessly integrated into the Discover screen, witnessed an overwhelming response, with the backend registering 17.5 million requests over the course of the event, highlighting its value as a heavily requested endpoint.
Additionally, the inclusion of an app tutorial guide proved invaluable, offering step-by-step instructions on utilizing app features such as adding sessions to agendas and networking with other attendees. The CES app exemplifies a commitment to innovation and excellence, providing attendees with a powerful tool to maximize their event experience and navigate the forefront of technology and innovation with ease.
“We want attendees to be able to effortlessly navigate our multiple show venues and have easy access to a great deal of information. We’re working with Eventbase to leverage thousands of beacons throughout the show floor to continue the expansion of this navigation system and create a more interactive experience for attendees.”
— Karen Chupka, Senior Vice President,
CES and Corporate Business Strategy, Consumer Technology Association (CTA)™